Privacy Policy

This privacy notice is delivered in accordance with the provisions of the articles 8, 15, 16, 36 and others applicable of the Federal Law on the Protection of Personal Data Held by Private Parties.

1. Identity and main address of the responsible.

Hotel Esmeraldas, located in 2ª Poniente Sur, No. 542, Col. Centro, Tuxtla Gutiérrez Chiapas, is responsible of collecting and using your collected personal data due to the lodging relationship you have with us.

2. Personal data.

For the purposes established in this Privacy Notice, Hotel Esmeraldas will collect the following personal data from you: name and last name, birthdate, sex, address, phone numbers, email and social networks, age range, federal taxpayer registration number (RFC), civil status, occupation, nationality or citizenship, car plaques; Facebook and Twitter; main reason of your trip and number of trips a year; name and data of third parties; name of your company, your position and contact info; credit card or payment method information, billing info; interests, opinions and hobbies; as well as your IP address and type of browser when the data is collected through electronic means.

We inform you that Hotel Esmeraldas does not collect personal data considered as sensitive by Law. We can collect data of your credit card because of the reservations and their payment in case you do not use that reservation.

Hotel Esmeraldas collects or can collect personal data from you through the following ways:

• Personally when you give the data to any of our employees, fill out forms when checking in with us or at the reception. Likewise, when you answer satisfaction surveys or when you sign up to specials and contests or loyalty programs.

• Directly, when you give us the data via phone or through electronic means, when you fill out the reservation form in our website https://www.hotelesmeraldas.com.mx, interacting on our social networks or through cookies or web beacons, or through email. Also, when answering satisfaction surveys through electronic means or when you sign up to specials and contests through our electronic means.

• Indirectly, when you give your personal data to some of our providers, such as travel agencies or third parties that provide data bases and that support us during the reservation and marketing processes.

A cookie is a data file stored in the hard drive of the equipment or device you’re using when navigating on our website, which allows trading state information between our website and your browser. The state information can reveal session ID’s, authentication or user preferences, as well as any data stored by the browser regarding the website. On the contrary, a web beacon is a visible or hidden image inserted in our website https://www.hotelesmeraldas.com.mx or email that can be used for monitoring your behavior in these means. Through these means you can get information like the origin IP address, browser used, operating system, moment you accessed the page and in the case of the email, the data association. The collected data allows us to give you a better service in our website. Most of the browsers allow managing your cookies preferences. You can adjust your browser to reject cookies or delete certain cookies. You also should be able to manage similar technologies in the same way you manage the cookies – using your browser preferences. The following links show how to adjust the browser settings of the browsers commonly used:

• Internet Explorer, Firefox, Safari, Chrome

Consider that if you choose blocking cookies you can affect or stop the proper functioning of our website and service.

One of the services from third parties we use to track the activity related to the service, for instance, enabling cookies, is Google Analytics. If you don’t want Google Analytics to get and use the information, you can install a rejection system («opt-out») in your browser (tools.google.com/dlpage/gaoptout?hl=None).

3. Purpose

The collection and use of the mentioned personal data is made for the following purposes:

1. Keeping track of the guests and delivering the best service and attention possible.
2. Contacting guests whenever is necessary, including completing transactions or delivering personalized services, or in case of emergency.
3. Getting billing info in case is required.
4. Making a reservation according to your specifications and needs.
5. Getting your credit card information, which will be used only to guarantee the reservation, making a charge just in case you do not show to make the reservation valid.
6. Asking about the quality of our service and understanding your specific needs so we can offer a better service.
7. Complying with all the obligatory legal dispositions for Hotel Esmeraldas, within the framework of its commercial relationship with you.
8. Complying with the contractual obligations that it has celebrated with you due to the existent commercial relationship.
9. Protecting the interests and rights of Hotel Esmeraldas according to legal dispositions.

Additionally, we have the following purposes:

1. The creation of a personal profile in our website https://www.hotelesmeraldas.com.mx that allows you receiving notifications in case of special offers, signing up to our loyalty programs, sending electronic postcards, among other additional services.
2. Signing up for contests and raffles, including those digital, which allows us adapting the promotions and notices that are sent to you as well as contacting the winner.
3. To send personalized publicity and for marketing, statistic and commercial prospection purposes.

You can modify the information for the purposes of the last section in any moment in order to adjust the promotions and notices sent according to your own preferences, modifying the security options in our website https://www.hotelesmeraldas.com.mx or updating your personal data in your profile. Likewise, you can request not receiving publicity through the link that appears in every advertising banner you’ll receive, to be deleted from our mailing list. Additionally, you can contact our Personal Data Department and request your data to not be used for non-necessary purposes, according to the procedure in section 5. Also, we inform you that you can register in the Public Registry of Consumers foreseen in the Federal Law of Protection of the Consumer and in the Public Registry of Users according to the Law of Protection and Defense of the User of Financial Services, to not receive advertising. In case you decide to sign up in those registries, we’ll respect your decision.

4. Transfer of Personal Data.

Hotel Esmeraldas may transfer your personal data to third parties for effects of the purposes established in this Privacy Notice. This includes:

1. Your personal data mentioned before, which can be communicated to competent authorities according to the applicable law. These transfers can have national or international character.
2. Hotel Esmeraldas can transfer all or part of the personal data mentioned before to providers of supporting systems of the website https://www.hotelesmeraldas.com.mx, such as Google Analytics, with the purpose of providing data like your IP address, statistics service and analysis of information of the use of our website. These transfers can have national or international character.
3. Also, we can send your personal data to providers of the marketing and advertising services for the hosting of information in order to send emails and generate publicity.

5. ARCO Rights.

In compliance with the Law, you have the right to Access, Rectify, Cancel and Oppose the use of your information, also known as “ARCO Rights”, which will be briefly explained:

• Access: Right to access the personal data we have of you, as well as getting information related to the conditions in which your data is being used.
• Rectify: Right to rectify your personal data in case is inexact or incomplete;
• Cancel: Right to request we cancel the personal data we have of you, when you consider it is not being used according to the principles and duties established in the law and its regulation.
• Oppose its use: Right to oppose the use of your personal data, when there’s a legitimate cause or to request your data not to be used for specific purposes.

The Law also concedes the right to revoke the previously given consent to use your personal data, in any moment. To exercise your ARCO Rights, to request or revoke your previously given consent to use it and, in general, to express any doubt or complain related to the use of your personal data or to know if there are any options available (additional to the ones mentioned here) for you to limit the use of your data, please contact our Department of Personal Data.

Your requests to cancel, revoke and oppose the use of the data will be evaluated within the terms established in the law and their acceptance or dismissal will be solved taking into consideration the precepts of the Law and other obligations applicable to Hotel Esmeraldas (tax, commercial, protection to consumer, public security and health). In general, please consider that your request might be dismissed in those cases in which the use of the personal data is necessary to comply with an imposed or acquired legal obligation by Hotel Esmeraldas.

In those cases, a simple request should be sent as it is previously mentioned. Our department of personal data will communicate (i) the information that will be required for you to identify yourself as well as the documents you’ll need to send with your request; (ii) the period to receive an answer about your request; (iii) how you must present your request, including the forms you can use to present your request, if there are any, and (iv) the way or means in which we’ll give you the information.

6. Department of Personal Data (DPD).

Our DPD can be contacted through the following ways: Hotel Esmeraldas, Av. 2 Sur Poniente 542, Colonia Centro, Z.C.: 29000, Tuxtla Gutierrez, Chiapas. Phone number: (961) 6110708. Email:

reservaciones@hotelesmeraldas.com.mx; In every case, please include your name and contact information.

7. Security of Your Personal Data

Hotel Esmeraldas will take the necessary information security measures, physical, organizational and technical to prevent the loss, forbidden use, alteration or illegal promotion of the information and personal data you give us. Third parties to which we send the personal data are subject to similar privacy policies to the ones established here.

Hotel Esmeraldas informs that if you do not agree to our privacy notice, you cannot continue with the process of registration and reservation in any of our channels.

8. Modifications in this Privacy Notice.

Hotel Esmeraldas reserves the right to make, in any moment, changes or updates to the present privacy notice, in order to the validity of new regulations or internal policies. These changes will be available through the following means: visible ads in our establishments, website or email. In case you do not agree with these updates, you must send an email to the email address mentioned before requesting the cancellation of your personal data, in compliance with the Law.

We inform you that this website might use cookies and web beacons to get personal data. You can disable them as our Privacy Notice establishes it.